What should my next entry topic
will be? Will world bloggers social media award 2012 a good entry here? Social
media, what should people know about social media? A lay man words, social
media is a platform that individual or communities create traffic or attention
through any social sites such as blog, Facebook, twitter also Instagram.
Many people talk about the explosion of social media and the
importance of businesses in recognizing that. The easiest way to define social media is that it is
an online approach that utilizes social instrument for
communication. It is a website that interacts with its audience while
it’s providing useful information. The usual interactive activities
could be comments, voting, recommendation and reviews on articles,
music, videos and the like where everyone has a chance to share their
views and opinions. Therefore, it is a two-way channel that lets a
company reach and communicate with its target market and its audience
interacts with other visitors.
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From the above diagram, the social media can be derived into 22 impressive
statistics that I wanted to share here, that shown that we should not be ignorant of the social media landscape now and today:
Globally:
- Every month the world’s online population spends equivalent to 4 million years online.
- Social
networking is the most popular online activity worldwide, with 22% of
the time online spent on channels like Facebook, Twitter and Pinterest.
- 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”.
- 91%
of experienced social marketers see improved website traffic due to
social media campaigns and 79% are generating more quality leads.
- 40% of consumers prefer social logins over creating a new/guest account.
- 53% of employers research potential candidates on social networks.
- 30% of B2B marketers are spending million of dollars each year on social media marketing
- 56%
of college students said that if they encountered a company that banned
access to social media, they would either not accept a job offer or
would join and find a way to circumvent corporate policy.
In Malaysia:
- 64.7% of Malaysians use the internet.
- Facebook is the most visited site in Malaysia (75.5%).
- Social media is responsible for one-third the web traffic in Malaysia.
On Facebook:
- Facebook has a total of 901 million monthly active users.
- There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
- Up
till date, there are 12747100 Facebook users in the Malaysia, which
makes it No.18 in the ranking of all Facebook statistics by Country.
- This also means that 48.73% of the Malaysian population is on Facebook.
On Twitter
- There are 340 million tweets every day.
- Twitter has a total of more than 22 million daily unique visitors.
- 55% of Twitter users access the platform via their mobile.
And lets we come back to our main entry post, which is all about social media award.
The World Bloggers & Social Media Awards 2012 are the supreme
testament to the stunning achievements in all verticals connected with
blogging and social media.
As the 1st World Bloggers and Social Media
Awards was held in Kuala Lumpur back on 16th March 2012 highlighted the work of some of the best from
the social media fraternity of global and local social media
practitioners. As they said, is was “glocal” event with the
awards showcasing the brilliant minds that have made this phenomenon
possible and that honored them for their contribution to
social media here in Malaysia.
Let us check out on our past winner, and what is your prediction on who will be crowned the next winner this year for each category below?
The World Bloggers & Social Media Awards 2012 Award Winners
Worst Blog of the Year |
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